If you are at all into techno-gadgets (which I am) you’ve no doubt been watching all the fervor over the new Apple iPhone. I have to admit, when it first came out I considered standing in line overnight to be one of the first to get one. It wasn’t because I needed a phone or an organizer–I have both. But look at the thing: it’s just dang cool.

But then I had to ask myself, “Is this a kingdom desire?” You see, when we wrap kingdom thinking around everything we do, it changes the way we make decisions. Could I have afforded the iPhone? You bet. It’s not only a matter whether or not I could buy one for cash instead of credit–I could have. But when we’re thinking kingdom thoughts, we ask ourselves other questions, like “How can I better invest this money into the kingdom?”

And I’m glad I didn’t get that iPhone right off the bat. It seems they realized it was completely over-priced. They just slashed $200 off the retail after just two months on the market. Any guesses on who isn’t happy about that move?

“I guess I paid an extra $200 for the privilege of waiting in line for a few hours,” said Tony Marengo of Themactutor.com and the former manager of the Apple store on Michigan Avenue.

Actually, what Tony and those with like-minds paid for was the privilege of being “the guy with the coolest gadget.” What’s the lesson here?

Coolness costs.

(Hat-tip Chris Bell)